How to Test Facebook Ads?Full Guide Step By Step?

The Facebook Dynamic Creative Ads Tool is an effective way to automatically test Facebook ad variations.

The tool offers the best combinations of your advertising motifs. Different combinations of your ad components, such as images, videos, titles, descriptions and calls to actions for your target audience, are carried out to determine which combinations work best.

Before introducing this feature, you had to create fully designed ads one by one and test them manually to find the most effective ad creative and best fit for your audience. Dynamic Creative automatically randomizes ad variations for you, so you can easily show users the right ads. With Facebook, you can use up to 30 creative assets, including:

• Five title/headline variations.
• 10 images or 10 videos.
• Five text variations.
• Five descriptions.
• Five CTA button variations.

Sometimes improving the performance of your Facebook ad means that your ads don't overlap with the audience.

A by-product of this phenomenon is ad fatigue - what happens if your target audience has seen your ad too many times, which can affect effectiveness? Some reactions are as harmless as ad blindness, where your ad simply becomes a constant in their ever-changing news feed. In other cases, users are so annoyed that they block your ads or leave negative comments. The three ways ad fatigue can occur are:

• If you are satiating a small audience.
Social channels allow you to build a specialized audience for specific demographics, interests, etc. However, this control can sometimes affect performance. It is much easier to overwhelm an audience of 2,000 people than a group of 200,000 or 2.1 million in a 1% US audience. That doesn't mean you should only target audiences with hundreds of thousands or millions of users. Sometimes very targeted, small target groups can be very valuable. However, it is important that you scale your daily budget to the relative audience size.
• If your ads aren't overly creative.
Non-refreshing motifs are the main cause of ad fatigue. Even if you're marketing to the same audience, do an updated creative round. This can make a big contribution to maintaining your audience's patience.
• When you do a poor job of audience targeting.
  Someone may have visited your website, had the interests you are targeting, and was accepted into your similar audience by Facebook. If you take no action, that person can see your ad three times as often as someone in only one of the audiences. Preventing overlap with the audience requires some planning, some useful tools, and patience, but can make a big difference in campaign performance.

How to Establish Facebook Messenger Ads

The Facebook Messenger app enables one-to-one messages between users. It is also another potential platform for advertising your company. Facebook ads can appear on the Home tab in the Messenger app. This increases the likelihood that people will interact with your brand or company.

You can also export user data from your Messenger app subscribers to create custom and similar audiences that you can use to target Facebook ads later. These users tend to be very engaged and very familiar with your business and content. This makes them an ideal audience for marketing your products. If you target warmer audiences, you'll find that you get a higher conversion rate and your ads cost less.

You can also create a similar audience based on your custom audience. While the custom audience is an almost replica of your subscribers, the same audience consists of people who are very similar to your subscribers. If you address this target group, you can expand your subscriber base with like-minded users.

How to Combine Facebook Ads with Facebook Video

Like Facebook Messenger, Facebook Video is another platform within Facebook to host advertising for your company. With Facebook Live, users can send streaming videos to other users on their network in real time. A good strategy looks like this:

• Start with at least four Facebook Live videos.
• These Facebook Live videos need to provide valuable content that helps your target market. First you need to research what people want to watch via a Facebook poll.
• Develop a warm audience by boosting live video posts.
  It costs about $1 per day. Keep in mind that these low-cost ads will save you even more money when the reach of your videos allows you to retarget warm leads later in this process.
• Drive organic video views from other channels to augment your warm audience.
  Promoting a post helps, but you should expand your reach through organic methods too. Expand the reach of your live video by posting it in Facebook groups and other social networks.
• Create a lead magnet landing page.
  After you post several Facebook Live videos and follow the steps to promote those videos on Facebook and beyond, you should have an established (or warm) audience. Your next step is to convert them.
• Create free content such as an ebook, guide, webinar, or another piece of collateral.
  Make sure the collateral you create relates back to the Facebook Live videos. Doing so improves your chances of snaring leads interested in your offer. Then create a landing page where anyone interested enters their name and email address to receive a file, clicks a button to sign up for a webinar, or otherwise takes action to accept your freebie.
• Deliver your offer via a Facebook ad that retargets your warm audience.
  The final step is to create a retargeted Facebook ad that drives traffic to your landing page. The people you want to retarget are those who saw your previous Facebook Live videos.

Of course, your video will have no effect if the viewers don’t fully watch it. To ensure that the display is complete every time, you can, among other things, optimize the text and thumbnail attributes of your video and set the right day and time for the video to be published.

Facebook in-stream video ads may be the most effective form of video advertising. This type of ad placement allows you to mid-roll viewers who watch video content from select creators and publishers such as ESPN, VICE, CNN, The New York Times and others. Show video ads. Ads can be 5 to 15 seconds long and cannot be skipped by viewers.

Your ads will be served to a target audience who has watched a video for at least 60 seconds. This means that they are committed and more likely to pay attention to your message. Combining this feature with well-researched and targeted audiences can be an effective ad type for you.

In addition to the Facebook newsfeed, you can select the placement of the Audience Network to reach a target group outside of Facebook.