In addition to advertising on Instagram, your company benefits from contributions to Instagram Stories that increase brand awareness and involve users in the daily life of your product or service. The first step to improving your online story is to change the cover of your Instagram story highlights from the standard view to a branded cover image.
Who has the best stories on Instagram?
This feature allows you to group and save important, educational or entertaining content from your stories. Unlike normal Instagram stories that disappear after 24 hours, highlights are saved in custom categories in your Instagram profile and stay there until you delete them. Think of highlights like containers for similarly themed Instagram stories that you share. After adding content to your story, you can highlight that content by storing it in one of these containers.

You also need to add links to your Instagram story that give users more ways to get in touch with your company profile. Part of this viral marketing concept is the re-sharing of Instagram posts in the Instagram story of your company profile. You want to do this when these external posts complement your product or service.

The same concept is used when you create and publish your own Instagram stories using your business account. This is important as they help you get more visibility in the Instagram app and give users more of your content to consume. If you really want to get more value from your Instagram stories and want to re-use content in your Instagram profile, you can use Instagram's highlights feature, which allows you to combine multiple Instagram stories into long-term content that your audience will follow Can discover at will.

Another popular form of Instagram marketing is Instagram takeover. In this scenario, all you have to do is make an influencer take over your regular post account for a day or during a special event. This will not only make your brand or service accessible to your followers, but also give your company external credibility.

Surveys are a great Instagram tool that you can use to poll followers and monitor the results for immediate feedback, but also valuable insights into your customers' behavior, values, and needs. Surveys are good for getting feedback about your product and service, options for both (which add-ons are they hungry for or not?), Preference for timing and communication (when do you want to receive emails and when don't you?) And topics for future blog posts.

Having a good product or service is one thing. Making people aware of Instagram is another matter. Sometimes using colors, fonts and backgrounds intelligently is enough to redirect users to your company profile.
Who has the best stories on Instagram?
There are currently five fonts to choose from on Instagram. You need to experiment with all of the fonts to determine which ones, in combination with the right colors and backgrounds, are reliable for your messages.

Another marketing tool on Instagram are stickers. These square smileys can be inserted at the top of a story post's screen. When you click on it, you get a number of features like location, temperature, clock, date, mention, survey, question, GIF, slider and music. Again, this is a great way to keep your users busy with your site to make sure they don't go away.