Setting up your LinkedIn company page is easy. You will use it to raise awareness of your brand and promote your products and services to customers and prospects.
  • First click on the "Work" drop-down list in the upper right corner of your homepage and select "Create a company page +" in the lower area of the menu.
  • You need to upload a logo and banner image for your page
  • Post company updates from your side that your audience finds interesting and helpful.
  • Adapt the content to the needs and interests of your audience.
  • Promote your site to attract followers.
  • Create LinkedIn Showcase pages for specific products so you can customize your messages for different audience segments.
How do you set up a LinkedIn business account ?
Updating your business LinkedIn profile is important because you want to continue to attract followers and appear relevant. Dead profiles ultimately indicate that nobody is at home. Instead, you want to position your profile so that your followers are included at all times. Ways to do this include:
  • Update the branding of your LinkedIn profile, e.g. B. Your wallpaper and more.
  • Check the rich media in your profile, e.g. B. YouTube video links to make sure they're still relevant and active.
  • Check your website's links again to make sure they work.
  • Access your LinkedIn connections to delete people who are not relevant or to reconnect to people who can help you build your brand.
  • View your LinkedIn activity to improve visibility and views.
  • Check your company page to make sure that all new images and updates are correct.
The reason for all of those reviews and re-reviews is that LinkedIn, like many social media platforms, often makes changes to its profiles that you simply must bear in mind of.
How do you set up a LinkedIn business account?
Finally, optimizing your LinkedIn business profile is important because it increases visibility and users know which sections of your profile are most important. You want to make sure the basics work for you. This may include making sure that you use a high-resolution photo that is properly lit and that your heading uses keywords that your target audience uses the most.
After that, don’t forget to:


  • Customize your contact information. Make sure that all entry points to your profile reflect key keywords.


  • You can use a video to introduce yourself and your work


  • Request recommendations and make recommendations.



  • Share your education, certifications, and all awards.