YouTube offers ways you can optimize your channel to deliver the number of views generated. Playback time or audience engagement is the total time viewers spend watching your videos. If your videos increase watch time, your channel is more likely to be promoted by YouTube through recommended videos, which will result in more views.

There are 4 ways to improve your channel’s display:


  • Structure playlists for a linear viewing experience.Creating playlists of your YouTube videos is one way to lead potential viewers to a longer viewing experience where they can see more of your best content.Choose titles and thumbnails that accurately reflect your content.
  • The titles and thumbnails of your videos affect your video views and rankings. They serve as the main trigger for viewer clicks and provide a preliminary insight into the content of a video. Choosing the right combination of thumbnails and titles can improve your playback time.
  • Use YouTube cards in your videos.You can use YouTube cards in several ways. The best tactic to motivate viewers is to use them to create links to other content on your YouTube channel that viewers are likely to be interested in.
  • Create content based on YouTube keywords.By targeting YouTube keywords, you can get users to watch your videos instead of your competition. One way to identify keywords is to use YouTube’s suggestion feature. In the YouTube search box, enter a word you know your audience is interested in and write down the searches that YouTube has suggested.

If you have more viewers overall, the likelihood that your YouTube channel will be noticed and viewed by your target customers increases.
There are 5 ways to do this:

Monitor your audience to reveal frequently asked questions that your videos can answer.
To make your content marketing campaign successful, you should first understand your audience. When developing relevant YouTube videos, pay special attention to the concerns of your customers so that your YouTube videos can address these issues.

Develop a typical production style so that viewers know what to expect.
Choosing a theme for your YouTube video is just the beginning. Your video must also deal with this topic in a meaningful way. To maximize video views, choose the right topic and create evergreen content that can stand the test of time.

Deliver a strong call to share across maps and end screens.
A call to action or CTA is paramount if you want your video to generate leads. Your CTA may ask viewers to share your video, visit your website, or watch more videos. It should flow logically from your video content. Don't try to sell your state-of-the-art software to viewers if they don't even know what it's doing.

Use Creator Studio to optimize your channel and videos for better visibility.
By optimizing your YouTube channel and video, users can find your content more easily on a Google search. To optimize your account, create a partner verified account that you can use to monetize your videos, upload longer videos, and upload custom thumbnails for your videos.

Promote your channel and videos on the platforms your audience visits.
After you've uploaded the best possible video, you can use your audience research to promote your video in places your customers are sure to see. Google Analytics helps you find out which social platforms your target audience uses, and split tests can tell you which messages they prefer.

There are also things you can do to optimize the video itself at every stage of the video production process, which inevitably leads to a wider audience. For example, you can commit to publishing content multiple times a week and developing a sustainable production workflow.

Ultimately, you want your channel and videos to rank high in the YouTube algorithm. Ranking relates to where your video ranks in search results and the likelihood that it will appear as a suggested video. This is also the first way YouTube can drive website traffic. There are four ways you can optimize your YouTube titles, keywords, and tags to get a higher ranking than before:

Measure interest in topics with Google Trends.
Before creating a YouTube video, you first need to find a topic that will be of interest to your audience. It doesn't matter how well you optimize your video for keywords if users aren't interested in its content. You can use Google Trends to see which suggested topics have enough interest on YouTube and then create videos using the trend that is trending to follow those trends.

Evaluate search volume and competition from keywords with Ubersuggest.
Your video theme should give you a starting point for choosing keywords. After you've developed your first keyword ideas, you can analyze them with a free tool like Ubersuggest. Enter your keyword in Ubersuggest and choose YouTube from the dropdown menu. After starting the search, the tool only needs a few seconds to analyze the keyword.

My YouTube autosuggestions for additional keywords.
If you look at autosuggestions in the YouTube search tool, you can find more common keyword ideas. Autosuggestions are one of the best ways to find effective keywords because these keywords appear whenever someone searches for a topic.

Research video tags with VidIQ.
With the correct tags, you'll be able to rank for the correct keywords and within the most searched categories. to seek out out which tags to use, analyze your competition with VidIQ, a simple, free Chrome extension. you wish to put in the VidIQ extension in your browser and build a free account.