How do you do a funnel on Facebook ads?

You can also create a series of Facebook ads based on your email marketing funnel. Most sales funnels include an email follow-up sequence, which is a series of pre-written emails that are automatically delivered to the funnel on certain days. Each sales funnel is different and can contain a sequence of a few emails to many emails. To create a dynamic ad sequence, replace the emails for each topic with Facebook ads. Part of this process is creating the ad type. Among your decisions:

• • The hook display. The goal of the hook ad is to draw your ideal customer into your community. Think about what you can offer for free to add value to this audience. A checklist, video series, challenges, voucher codes or webinars are helpful content that you can advertise to involve your ideal customer in the solution you provide.

• The nurture ad. This is where the dynamic sequence comes in. The only people who see this ad are those who chose the hook ad. This audience is now warmed up for you because they have received your giveaway, training, or challenge. Use this ad to add value to new leads.
• The testimonial ad. Do you have a customer who has achieved something great with your solution? Have you been included in any other relevant publication or podcast? Now is the time to let your new community know by posting a testimonial.
• The Ask Ad. Now that your new leads have valuable content and a flair for your expertise, it's time to make them an offer. This offer must be the next best step to solving the problem that made you choose your lead magnet at all. This audience is now ready to take advantage of the new paid strategies that you will deploy.

Once set up, your ad funnel can be targeted at people at any stage of the customer journey. What is needed is an actionable plan that attracts people who have been working on your social media posts in the past three months.

The first step is to serve a website conversion ad to people who are similar to those who have already bought in your store based on age, demographics, interests, values and more. To do this, a Facebook pixel must be set up to track those who made a purchase in your online shop or visited your website.

From there, build brand and product awareness through ads that appear to people who’ve looked into your social media posts in the past three months. You’ll then need to create carousel ads to target people who have visited your website in the past 30 days.

You can also use case studies and testimonials to create a Facebook funnel campaign.

The reason why both are effective is that they not only create awareness but also build trust.

• Case studies are based on personal stories and detailed information that convince people that your product has value.
• Testimonials are first-hand reports from people who are similar to your target audience, why your product has helped them to master a challenge.

After building an audience that shows interest in your case studies and testimonials, you can offer a trial, demo, or discount that will confirm that your product or service is working for your potential customers, thus overcoming the remaining doubts.

If you have a large Facebook fan base with whom you regularly exchange valuable content, you can create a Facebook funnel based on case studies and testimonials with three campaigns, each of which appeals to a warm audience. Use this funnel to maximize the results you get with your Facebook advertising spend.