The real impact of Facebook fans on your business doesn't just depend on the size of your audience. It is how much they are concerned with your content. Previously, you could only target your audience with ads by either targeting the entire audience or creating segments with basic demographic and interest targeting.

 How to Improve Facebook Ad Targeting With Custom Audiences?
Since there were no dynamic targeting options, your audience would include a large number of people who like your page but don't interact with your posts or ads.

 With the introduction of custom page targeting audiences, you can now segment and create audiences based on how you interact with your Facebook page and ads. This way, you can only target the most dedicated people who overreact to your advertising campaigns.

 Facebook events are also a good tool to address new target groups. Would you like to target Facebook advertising campaigns to people who actually attended your event? If you collect information from people while they are physically at your event, you can use that data to create a custom audience based on offline activity. To find out a little bit more about the people you want to target because of their engagement in your Facebook event, you can set up a custom audience for engaging in Facebook events.

 What if you want to target website visitors again with ads for products they viewed but didn't buy? The answer: dynamic product ads.
  • With dynamic product ads, you can target customers who have visited your website and browsed a number of your products, but have left them before completing the purchase. This is a very hot audience, so it is important to target them to encourage them to convert.
  • With dynamic product ads, you can create a customized ad for each person with the products displayed on your website and a number of other products. These ads will appear in your Facebook feeds the next time you log in.
How to Improve Facebook Ad Targeting With Custom Audiences?
The advantage of dynamic product ads is that you minimize the number of conversions lost in the last phase of the sales process. The ads remind customers of your products and increase the likelihood that a website visitor will return to your website to buy something. You can also highlight offers, view product ratings, and notify users of delivery times or other important points.
With Facebook, companies can also realign potential customers based on their activities with your website, your product or your landing page. You can use the Custom Audiences tool to create a list of these contacts and target them with highly relevant advertising campaigns.
Here are seven types of audiences you can target:
  • Anyone who has visited your website.
This is the default option and a good option for smaller businesses that don't have enough website traffic to target people after pageviews.
  • People who visited but did not buy a specific product page.
This is an advanced custom website audience that combines a URL condition with an event action.
  • People who viewed your Lead Magnet landing page but didn't sign in.
Similar to the custom audience on the previous website, you can use this next audience to target Facebook ads to people who have visited your Lead Magnet landing page but have not yet signed in.
  • People who viewed your contact page.
This next target group is ideal for service companies who want to address people who are interested in working with them. This target group groups people who have visited your contact page but have not completed your contact form.
  • People who started the purchase process but did not complete it.
This next audience uses your event promotions and is very effective for e-commerce companies. By creating this audience, you can group people who have visited your website and started the buying process, e.g. B. add a product to the shopping cart or initiate the purchase process.
  • People who previously bought from you.
One of the best ways to increase your sales is to make repeat purchases from existing customers. You can introduce new product offers and exclusive discounts to encourage further purchases.
  • People who read your blog.
If you have a blog, this custom audience is for you. This is a hyper-reactive target group for whom you can post offers or simply advertise more content to build brand awareness and deepen your relationship.