What is the most powerful social media marketing strategy 2020?

It is important to develop a strategy before you look at the practical details of engaging prospects on social media. To do this, you need to take the time to understand your audience and understand what interests them. In this way you can:

• Determine what type of content should work, whether it's video, graphics, images, or text.

• Set the tone, style, and even repetition of the content.

• Find out which topics appeal to your audience. You may know that your audience likes videos, but you may not know what types of videos they are dealing with.

• Understand how they consume content. Do you like deep dives in long white papers or just quick hits? With demographic information, you can focus on the types of content that give the best results.

When you've built a personality of your audience, spend time figuring out what you ultimately want them to do. Further questions:

• What is your primary goal for them in your campaign?

• What could be the number of conversions for this promotion? Is it brand awareness, buying or developing brand lawyers?

• How would you like to keep in touch with your followers during the campaign and when it ends?

Choosing a social media platform

The next step for marketers is to choose which social media platforms are best for their target audience. Creating a User Profile is the first step. Since most leading platforms, especially Facebook and Instagram, are designed for both individual users and businesses, it is important to determine which one is right for you.

The advantages of a company profile are obvious: They are an excellent way to find new connections, customers and partners. Members of your community are a targeted, very receptive audience.

Your company profile gives you access to analysis, a tool that you can use to refine messaging for target groups. By using your company profile for analysis via Facebook or Instagram, you have the following options:

• Get insights into your audience, e.g. B. Buyer behavior and demographic data.

• Use this insight to optimize your content so that the right content is seen by the right audience at the right time.

• Read reports that provide information about each ad, event, and other collateral you publish, which together lead to a more targeted strategy.

• Create cross-channel funnels to find the best conversion rates.

• Determine the specific return on investment of all your marketing spend on social media.

A company profile has fewer disadvantages: managing a company page can be time-consuming and your company page is automatically subject to the ad policies of the platform. This means that your ads may or may not be approved under this policy.