With Facebook, companies can target audiences using self-service tools like Facebook Analytics, which provide reports that track the performance of each ad. The reach and visibility can help improve the competitive environment for independent companies that want to compete with companies with much larger budgets.
Among the tools that Facebook offers to marketers:
Facebook groups. With the Facebook group function, you can demonstrate the specialist knowledge of your company in one topic and connect like-minded people to share ideas and insights. Here, brands can have conversations that affect their own interests. The more members in your group, the more the group is promoted to their friends and networks, increasing their reach.
Facebook Insights. You can use the data contained in Facebook Insights to find out how your target group reacted to your marketing. However, the analysis can be a difficult task. Insight data includes "Likes" and "Like" sources, new "Likes" vs. "Unlikes" and video statistics. There is also the post data file that contains information about reach and engagement for individual Facebook posts.
Facebook Analytics. The Facebook Analytics dashboard gives you access to insights into your company and its target groups, e.g. B. Past buying behavior / habits, online activities, relevant interests and more. Reports are the be-all and end-all of any analysis software. No wonder that Facebook has extensive reporting functions. From the dashboard, you can create a report that contains information about almost every activity or event. You can also create cross-channel funnels to determine the best conversion rates.
Facebook video. With Facebook Video you can get in touch with potential customers and customers on an intimate level. Facebook reinforces this intimacy through personal interactions in the comments to native and live videos. Facebook live video, which is streamed in real time, is another feature that can be combined with Facebook ads.
Facebook ads. With Facebook ads, an organization of any size can present its products and services to an area and global audience. irrespective of whether you're a beginner or an experienced marketer, you'll create a Facebook effort to gather leads, increase website traffic, generate sales, and increase brand awareness. These ads contain videos, offers, leads and carousels.
Instagram allows users to share photos and videos and has been expanded to give companies the ability to market their products and services worldwide. By June 2018, the network had 1 billion active users per month, up from 800 million in September 2017.
Every year, Instagram makes business marketing easier and more targeted through an extensive list of features and analysis tools that business owners can use to create profiles, gain followers.
Among the tools that Instagram marketers offer:
Instagram Insights. With this platform analytics tool, you can view details of the impressions and reach of your Instagram posts, as well as the number of website clicks you receive from your profile. These are linked to your Instagram business account so you can evaluate the impact of your marketing efforts, learn more about your followers, when they engage with Instagram, which top posts you have and which ones don't resonate at all.
Instagram lead ads. This is the platform's advertising tool that gathers valuable contact information from potential customers without pushing them off the platform. These are integrated into Facebook by being displayed in Facebook news feeds.
Instagram stories. Stories are displayed above the user's Instagram feed and can only be viewed for 24 hours. Stories ads on Instagram are perfect for increasing brand and product awareness, promoting user-generated content, and announcing discount sales.
Instagram video. Live video streams in your Instagram stories are great ways to attract followers, build excitement, and provide information. Instagram Live is a streaming feature that shows your video through user feeds for 24 hours. This means it's the safest way to get noticed in a short amount of time. You can test new products, promote a social competition and collect questions for a live Q&A. All of this will help you collect emails and generate real excitement that you can use for follow-up.
Twitter was launched in 2006 and today has more than 321 million active users per month. Posts or tweets only allow 280 characters. They give companies the opportunity to have conversations with users, raise awareness of a product or advertisement and take part in public discussions.
Among the tools that Twitter offers marketers:
Tweets. This can be a mix of entertainment, education and advertising. However, the key is to post regularly so that they appear at the top of the follower streams. Marketers can lead followers to promotions, demos, downloads, their website, and more, and interact personally with followers.
Twitter chats. These are public conversations that are linked by a clear hashtag. Depending on how they work in a strategy, chats can focus on special events or be recurring. In both cases, these are good ways to engage followers at a higher level that is more direct and intimate.
Twitter hashtags. By creating unique hashtags, companies can attract followers by topic so they can be easily discovered. Hashtags are a great way to promote and track campaigns and connect with potential buyers.
User mentions. This is a helpful tool to find campaigns because marketers can mention and get in touch with certain Twitter users in a tweet. By mentioning their Twitter handle (all marked with an @ symbol), these followers are notified that they are being called to a conversation.
Twitter lists. These enable marketers to curate content for certain user groups in order to address them with special content. This makes it easier to find the content and creates a more direct relationship with the followers.
Youtube
YouTube may be a video-driven social media network that, since its inception in 2005, has been a dominant way for people to publish videos online. The platform is owned by Google, which bought YouTube in late 2016, and is now chargeable for 11 percent of all video traffic worldwide, per Netflix. YouTube currently has over 1 billion users and over 1/2 all views come from mobile devices.
The dominance of YouTube means that companies now have the opportunity to establish and maintain their brand through interactive videos that followers can build.
YouTube offers users:
- They can use their own channels to develop and implement their marketing strategy.
- A way to advertise on YouTube video content that is not only streamed on their own channels.
Google Analytics works with YouTube to measure the conversions of your ads. In other words, keep track of where people come from before they land on your website. In addition to Google Analytics, there are two other ways to measure YouTube performance:
- Assessment of behavior when watching videos. With this powerful analytics data, you can evaluate the performance of your videos. You can access it in Creator Studio. There you can go through the data in the "Time" reports.
- Evaluation of audience engagement. This is the easiest way to find out how your video works. Simply enumerate the number of subscribers, likes and dislikes, shares and comments.
YouTube is also a useful lead generator. The platform has several tools for collecting and collecting leads, so that you know who is viewing your content, but also who might be interested in your company's products or services.
For example, videos can be added to YouTube maps, creating a clickable call to action that prompts viewers to respond. With the cards, you can add more visual components to make them more interactive and appealing to the viewer, thus attracting more eyeballs. They can also be viewed at any time of your video and contain downloadable content and external links.
LinkedIn is a professional networking platform, that was launched in 2003.While serving individual professionals, it also offers companies the ability to create a profile, share content, present new products and services, and connect with potential customers. A messaging function also offers bidirectional communication between users.
Linkdin to start your own business and get your business moving forward help a lot. Independent organizations can participate in different groups to expand their network, and leaders and business owners can position themselves as thought leaders in their industry.
LinkedIn is helpful in finding campaigns to generate new leads.
- Sales Navigator. This gives marketing professionals an advantage in lead generation, business development and brand awareness on the platform. The setup takes about an hour and offers a predictive search. The more you use them, the faster you can adapt your results to your needs.
- LinkedIn Elevate. This platform enables a company to manage and measure the impact of its employee advocacy campaigns.
Snapchat
Snapchat (also known as Snap) was launched in 2011 and has nearly 190 million active users a day. Via the platform, users can send messages, images and videos that disappear after a few seconds. Marketers can use Snapchat in the following ways:
- The "My Story" feature of the platform collects snapshots over a 24-hour period that companies can use to tell a coherent story about a specific action or event.
- Geofilters can help companies brand large events where users can interact with the company within their own network.
Pinterest is a digital scrapbook that was released in 2010. The platform currently reaches 250 million active users every month. Marketers can use Pinterest in the following ways:
- Let your Pinterest pages serve as landing pages for email campaigns or presentations.
- Use the Sponsored Pins feature to target users based on keywords, user interests, location, language, device, and gender.
- Use the Buyable Pins feature so users can buy products through the Pinterest app.
- Generate awareness because Pinterest allows users to search for content that may include your product.
- Publish content from informative to entertaining, both in a combination to promote products and services.
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